diff --git a/README.md b/README.md
index 0157e089e..778391f32 100644
--- a/README.md
+++ b/README.md
@@ -33,11 +33,6 @@ $ git clone https://github.com/eclipse/hawkbit.git
 $ cd hawkbit
 $ mvn clean install
 ```
-Build hawkBit examples. The examples are not included in the maven-reactor build.
-```
-$ cd hawkbit/examples
-$ mvn clean install
-```
 #### Start hawkBit example app
 [Example Application](examples/hawkbit-example-app)
 ```
diff --git a/examples/pom.xml b/examples/pom.xml
index 66bce5fc1..5f8718e0a 100644
--- a/examples/pom.xml
+++ b/examples/pom.xml
@@ -8,8 +8,7 @@
     http://www.eclipse.org/legal/epl-v10.html
 
 -->
-<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
-   xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
+<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
    <modelVersion>4.0.0</modelVersion>
 
    <parent>
@@ -21,20 +20,32 @@
    <artifactId>hawkbit-examples-parent</artifactId>
    <name>hawkBit-example :: Parent</name>
    <packaging>pom</packaging>
-   
-   <properties>
-      <!-- Do not deploy examples, we do not want to release them. -->
-      <maven.deploy.skip>true</maven.deploy.skip>
-   </properties>
 
-   <modules>
-      <module>hawkbit-device-simulator</module>
-      <module>hawkbit-example-app</module>
-      <module>hawkbit-example-core-feign-client</module>
-      <module>hawkbit-example-ddi-feign-client</module>
-      <module>hawkbit-example-mgmt-feign-client</module>
-      <module>hawkbit-example-mgmt-simulator</module>
-   </modules>
+   <profiles>
+      <profile>
+         <id>noExampleApp</id>
+         <modules>
+            <module>hawkbit-example-core-feign-client</module>
+            <module>hawkbit-example-ddi-feign-client</module>
+            <module>hawkbit-example-mgmt-feign-client</module>
+            <module>hawkbit-example-mgmt-simulator</module>
+         </modules>
+      </profile>
+      <profile>
+         <id>default</id>
+         <activation>
+            <activeByDefault>true</activeByDefault>
+         </activation>
+         <modules>
+            <module>hawkbit-device-simulator</module>
+            <module>hawkbit-example-app</module>
+            <module>hawkbit-example-core-feign-client</module>
+            <module>hawkbit-example-ddi-feign-client</module>
+            <module>hawkbit-example-mgmt-feign-client</module>
+            <module>hawkbit-example-mgmt-simulator</module>
+         </modules>
+      </profile>
+   </profiles>
 
    <dependencyManagement>
       <dependencies>